Are they selling the right message?
There is a baby show in the county I work within, this month. I remember visiting one, heavily pregnant with my first born son and I thought of the type of help I needed then.
I didn’t know what I know now, two babes later. At the time, like many of us, I thought I needed the latest X or Y and the reality of it is, I didn’t need any of it.
What might have actually offered improvement on newborn days, would have been meeting a Doula, meeting other breastfeeding mothers, meeting the people who would go on to support me for many months after my breastfeeding struggles smoothed out.
I had to email
So I decided to email the person running the show, find out about a stall and I had so many visions in my head about being the antidote to some of the madness at the events.
The response was generic and the price of £75 a stall had me reeling.
At that price, what local support service for parents could afford to come?
So this was my email back.
Dear generic baby show,
I have had a look though your exhibitor pack and it all looks lovely.
I notice that your shows tour all the large towns and I wonder if have policy for local community engagement?
Whilst I understand that as a business model you are working with big businesses and generating revenue, but as a breastfeeding supporter, I know the impact that parents can experience by being linked up with their local support systems before they have their child. I believe you are well placed to increase many of these services visibility.
As you may know, many of the NHS infant feeding support services are being cut around the country and parents are being left with little support and this is where specialists like myself are trying to fill the gaps in provision with paid and voluntary run services.
Many of the products being sold at events like yours are not essential parts of parenting, they are luxuries. To balance the ethics of this, I urge you to consider engaging with members of the local support communities to balance this out.
I am unable to book a stall at £75 at this time due to finances. Parent support like I give, is not a lucrative business, but it is an essential one.
What are your thoughts?
What do you think? Should baby shows have an obligation to engage in community services? Would have meeting support services in pregnancy made a difference to your post postpartum days?
They came, they latched on, & they went home with a spring in their step.
Here’s what happened when the Big Latch on and workshops came to High Wycombe in August 2019.
Every year, all around the world, from 1 to 7 August is World Breastfeeding Week. Individuals and organisations alike, are encouraged celebrate, collaborate and empower parents to breastfeed.
This year, I was able to bring something new to my local town and community. We met at the local Library for a 2 hour session with workshops from myself, a local independent Midwife and a Doula. For good measure, we added in a Big Latch On and the result was a whole lot of love and fun.
Across the world, the BIG LATCH ON 2019 organizers counted.
- 17,846 children breastfeeding during the one minute count.
- 18,694 breastfeeding people attended.
- 56,442 people attended registered Global Big Latch On locations to support breastfeeding.
Breastfeeding Myths & Questions
My session, as it turns out, was far bigger than the 20 minute slot I allocated myself to answer the breastfeeding myths and questions from the people in the room. We got through a few but honestly, we could have talked about most of them for 20 mins and some, many hours!
So for those of you who where in the room and did not get your card addressed, Breastfeeding Myths & Questions (Part 1) is up now. I hope it gets you started on your own journey of self empowerment (this years #worldbreastfeedingweek theme).
Lastly, if you are sad you missed out on all the fun, and don’t want to wait until next year, maybe #SundaySessions will be your thing.
Get in touch to find out more
#empower #support #wefeedtoo #diversityininfantfeeding #latchon #brestfeedingspecalist #breastfeeding #mum #dad #parent #baby #toddler #pregnant #midwife #doula #raffle #localbusiness #shoplocal #eatlocal #canva #library #communityevent
In many respects, the bulk of what parents need to know is as old as the sky’s are blue. There is however, a growing need to evolve with the birthing population of today.
Take the toy pictured, not quite as old as the hills but sturdy enough to pass though generations of children to my own. It’s capable of entertaining children, parents recognise it with fond memories but would it hold any relevance to a family of today with all it’s digital trappings.
I review the texts that I have trained with in with the benefit of all the learning I have done since and I am struck constantly by one glaring assumption.
These books, that many health care professionals, breastfeeding supporters and mothers alike, gleam their technical knowledge from are all based from an assumption on writiters norm being the norm. As these authors are mostly white, mostly privaiaged, there is are whole sections of our birthing population in the uk who would be poorly served by theses resources.
I think next about the services that are run, in the ways they have usually been run, with shrinking or demonishing budgets. They offer a fabulous services in many places around the UK but even some of these are closed without warning as money is needed else where.
So maybe it’s time we get out thinking caps on and we rethink the way we support families who want to breastfeed and deserve support for the entire journey of lactating.
The digital age brings many trappings but also more opportunities. Some of the underserved members of my own local community do not feel comfortable to come along to a group, but are willing to pick up the phone.
Others might send a pm on Facebook or follow an influencer on Instagram gleeming information from their peers comments.
What if we rebuilt services from the ground up and adjusted how they run to great equitable care. This is different that it being available to all, this is activity accounting for barriers to services and making it easier for these families to get the same level of care. This isn’t just a nice thing to do, but what NEEDS to happen.
I meet so many people who say they wish they knew x, y or z when their littles ones where small. If I had a time machine I would happily send the information back to them but alaalas, I do not.
Time for change
So instead I shall build my services from the ground up, adjusting for those less served whilst also utilising the technology of the age.
For me this means asking if those who can afford the fee to attend a session run by me, to pay for a second for someone who is less able to afford or access support.
It means meeting in a neutral place, where many members of my community are used to meeting. It means not asking the local health care team to join in just now. It means trying something new, probably at a cost to me, to better server the wonderful families I meet. Many of whom don’t need much, but asking your questions to someone who will listen and help can be the make or break in breastfeeding journies sometimes.
So if you are local to High Wycombe or can get here by public transport, I hope my soon coming Sunday Sessions might be start of that change.
More to come soon.